From Dr. Lawson:
Hello HPL!
I am extremely excited to announce that we are now ready to promote our new MY LINK Library Card! Several months ago we introduced the MY LINK Card with a soft launch, but we didn’t do much to let the community know we had a new card.
Thanks to our very generous corporate sponsor, H-E-B, all of that will change on Wednesday, September 10th, when the Mayor will announce HPL’s official launch of a year-long Library Card Campaign to promote our new MY LINK Library Card!
We have established four main goals for the campaign:
- To widely promote HPL’s resources, services and programs to every member of the community, taking every opportunity to share the advantages of this free card;
- To get the MY Link Card into the hands of every student;
- To replace existing HPL cards with the new MY LINK card with the H-E-B logo; and
- To increase the number of cardholders to 1 million by the end of FY15.
We will accomplish these goals first, by all of us working together collectively and strategically to promote HPL services and programs and to get a new MyLink card in the hands of Houstonians of all ages. And, secondly, through the very substantial backing of our corporate sponsor, H-E-B, who is supporting this year-long campaign in a number of ways including providing funding for the new library cards and donating a tremendous amount of in-kind marketing and advertising.
Our campaign slogan will be “I have MY Link, do YOU have yours?”
I am designating the week of Wednesday, September 10th through Wednesday, September 17th, as an “HPL Red Shirt Week” as we kick off this exciting campaign. I am expecting you to wear either an HPL shirt or white shirt each day this week, along with your MY LINK Library Card Campaign button that each staff member will receive in early September.
We want all of you to be an active part of this library card campaign, so stay tuned for ways you can “Say Yes!” as we roll out volunteer opportunities for you to get involved in your local library community and at the system level. Stay tuned to Inside HPL on the Intranet (https://hplnet.hpl.lib.tx.us/index.html) for regular updates and more information about the campaign coming soon.
Special Campaign Kick Off Activities, September 10th-17th:
- Press Conference with Mayor Parker and H-E-B, Wednesday, September 10th
Formal Campaign announcement at a press conference in the City Hall Rotunda, immediately after the City Council meeting; attendees will include Mayor Parker, H-E-B Houston President Scott McClelland, H-E-B Vice President and Winell Herron.
- Official Launch of the Campaign, Saturday, September 13th
Fun and festivities to formally launch the campaign with the public based on the theme “Celebrating MY Link to the World”:
- H-E-B Montrose Market at 1701 West Alabama, where we will join our H-E-B partners from 11 a.m. to 3 p.m. to tell customers about the value of having the MY LINK card.
Programs and activities will include story times, Laughter Yoga, “maker” activities, and more. The HPL Mobile Express will be on hand to educate folks about our vast array of digital services.
- All HPL Libraries! Of course we want our neighborhood libraries and the Central Library to participate in the celebration as well so we will be providing all HPL locations with posters, balloons and cookies so you can help promote the new campaign and get the new card in the hands of as many customers as possible on the 13th!
- City of Houston Farmers Market, Wednesday, September 17th
First Farmers Market of the fall season on the Central Library Plaza, Wednesday, September 17th
We’ll have booths and tables to conduct outreach, and H-E-B will have one of their local trucks wrapped with the MY LINK message on hand, along with our HPL Mobile Express.
To make this even more fun, all customers who sign up for a new card on Saturday, September 13th at H-E-B Montrose or any of our locations or at the Farmer’s Market on September 17th will be entered into a drawing to WIN one of five iPad Minis! Stay tuned for more information about this RAFFLE.
MR